Content ideas for HEALTH + WELLNESS INDUSTRY to use in July & August 2024
While summer brings sunshine and beach days, it also brings the inevitable scramble for fresh, engaging content ideas. Let's face it: coming up with daily posts that captivate your audience while staying true to your brand can be as challenging as finding a parking spot at the beach on a hot July afternoon. But, I’ve got your back with a solution that will make your content calendar shine brighter than a midsummer's day.
Welcome to your Ultimate Summer Content Guide, designed specifically for July and August 2024. I’ve curated a diverse and dynamic list of content ideas – one for each day – to keep your feed buzzing with value and personality. Now, I’m a firm believer that content shouldn’t just fill space—it should be genuinely valuable to your audience. That’s why I’ve crafted ideas that are actually useful for people interested in healthy lifestyle a. k. a. your potential clients.
Whether you're a nutritionist, personal trainer, dietitian or pilates instructor, these daily prompts will help you deliver content that's both valuable and engaging. From celebrating quirky holidays like National Blueberry Day, to diving deep into topics like the benefits of protein and the secrets of people living in Blue Zones, there’s something here for everyone.
Now, let's sprinkle in some humor and fun, shall we? Imagine posting about "What Geniuses Eat" and revealing that Einstein was a fan of scrambled eggs. Or maybe you’re sharing “The Joy of Journaling” and suggesting that writing down your thoughts could be a great way to vent about the latest plot twist in your favorite TV show (because who knew wellness could be so relatable?).
And here’s a pro tip: tailor these ideas to fit your brand and services. If you’re a dietitian discussing the importance of protein, don’t forget to mention how your personalized diet plans ensure that clients get all the protein they need. Or if you’re a personal trainer highlighting core-strengthening exercises, weave in a quick promo about your one-on-one training sessions that focus on building a rock-solid core.
Remember, the key to effective content is not just consistency, but also relevance and personality. So, as you peruse these ideas, think about how you can infuse them with your brand’s charm and wit. Your clients will appreciate the effort and your business will reap the rewards. You don’t have to post every day or use up all of those ideas: use the ones that resonate with your brand.
So, here’s to a summer filled with engaging, delightful, and downright fun content. Dive in, get creative, and watch your audience grow and thrive with each post. Happy content creating!
P. S. Don’t forget, I’m here to make your life easier by finding the right words for you and making sure your brand’s message is loud and clear. If you need any help creating your content, don’t hesitate to contact me. I’m excited to hear from you!
Content ideas for July 2024
July 1st: Beauty of early mornings
Explore the benefits of being an early riser. Share tips on how to transition to an early morning routine, including morning exercise routines, breakfast ideas, and mindfulness practices.
July 2nd: Summer running tips
Offer advice for running in the summer heat, including hydration strategies, proper gear, and safe running times.
July 3rd: National Eat Your Beans Day
Highlight the nutritional benefits of beans. Share a variety of delicious and easy bean recipes that can be incorporated into daily meals.
July 4th: Healthy BBQ Ideas
Offer tips for a healthier Fourth of July BBQ, including recipes for lean meats, veggie skewers, and refreshing, low-calorie drinks.
July 5th: Summer fitness challenges
Create a list of fun fitness challenges to try this summer, from running a 5K to mastering a new yoga pose. Encourage followers to share their progress on social media.
July 6th: National Fried Chicken Day
Present healthier alternatives to traditional fried chicken. Share recipes for baked, air-fried, or grilled chicken that doesn’t compromise on taste.
July 7th: Best hiking trails around you
Highlight some of the best local hiking trails, including tips on what to pack, trail difficulty levels, and scenic spots to explore.
July 8th: National Blueberry Day
Celebrate blueberries by sharing their health benefits and including several recipes like smoothies, salads, and desserts featuring this superfood.
July 9th: Summer workout playlist
Create and share a summer workout playlist to keep your audience motivated during their fitness routines.
July 10th: My story
Connect with your audience by sharing your story: how did your get in your business? What made you interested in healthy lifestyle?
July 11th: Let’s workout together
Encourage your audience to work out with you! Share your favourite workout videos or post your own workout video on your website/social media channels.
July 12th: Smoothie bowl recipes
Provide a variety of smoothie bowl recipes that are both nutritious and visually appealing. Discuss the health benefits of the ingredients used.
July 13th: Benefits of mindful eating
Discuss the concept of mindful eating and its benefits for overall health. Include practical tips on how to practice mindful eating in daily life.
July 14th: Self-care Sunday routine
Promote a self-care routine for Sundays that includes relaxation techniques, meal prepping for the week, and gentle exercises like stretching or pilates.
July 15th: What do geniuses eat?
Research and share the dietary habits of some of the smartest people in the world. Analyze how their food choices might contribute to their cognitive functions and overall health.
July 16th: Refreshing summer salads
Share recipes for refreshing and nutritious summer salads that are perfect for hot days.
July 17th: World Emoji Day
Have fun with wellness emojis! Create a post using emojis to represent different health and wellness tips. Engage followers by asking them to share their favorite health-related emojis or to tell you how are they feeling ATM with emojis.
July 18th: Why do I do what I do?
It’s time to talk about you! Tell your audience your story and talk about your “why”. What is the reason for starting your business and what is your biggest motivation?
July 19th: Strength training for beginners
Introduce the basics of strength training, including simple exercises that can be done at home. Emphasize the importance of proper form and consistency.
July 20th: Healthy snacking tips
Provide a list of healthy snack ideas that are easy to prepare and perfect for on-the-go. Focus on the snacks that you can take on the beach or on a hike.
July 21st: The importance of sleep
Highlight the importance of sleep for overall health and wellness. Share tips on creating a bedtime routine to improve sleep quality.
July 22nd: Mango Day
Celebrate the Mango Day with creative mango recipes and discuss the nutritional benefits of this delicious fruit.
July 23rd: Guided meditation for relaxation
Share a guided meditation session focusing on relaxation and stress relief. Provide a downloadable audio file or video.
July 24th: Benefits of plant-based diets
Discuss the health benefits of incorporating more plant-based foods into your diet. Include simple recipes to get started.
July 25th: Hydration hacks
Discuss the importance of staying hydrated, especially in summer. Provide creative tips for making hydration fun, such as infused water recipes and apps to track water intake. Or you can just remind your audience to drink more. Example: post something like “This is your drink-a-glass-of-water checkpoint” on your social media.
July 26th: World Tofu Day
Celebrate World Tofu Day by sharing delicious and creative tofu recipes. Discuss the versatility and health benefits of tofu.
July 27th: The joy of journaling
Encourage your audience to start a wellness journal. Share prompts and tips for using journaling as a tool for self-care and personal growth.
July 28th: At-home cardio workouts
In summer heat, outdoor activities aren’t always possible. Provide a guide to effective at-home cardio workouts that require no equipment. Include a variety of exercises to keep it interesting.
July 29th: The benefits of outdoor activities
Highlight the physical and mental health benefits of spending time outdoors. Suggest various outdoor activities to try this summer.
July 30th: National Cheesecake Day
Share recipes for healthier versions of cheesecake, including no-bake and vegan options.
July 31st: Stretching routines for flexibility
Create a post on the importance of stretching for flexibility and overall health. Provide a simple stretching routine that can be done daily.
Content ideas for August 2024
August 1st: Cycle to Work Day
Promote the benefits of cycling to work, including physical fitness, mental health, and environmental impact. Share tips on how to get started and stay safe.
August 2nd: Seasonal produce guide
Create a guide to seasonal produce available in August and share recipes that highlight these fresh ingredients.
August 3rd: Cloves Syndrome Awareness Day
Raise awareness about Cloves Syndrome by sharing information on what it is, its symptoms, and how people can support those affected.
August 4th: Healthy travel snacks
Offer a list of healthy snacks that are perfect for traveling. Include both homemade options and store-bought suggestions.
August 5th: The benefits of swimming
Discuss the health benefits of swimming as a full-body workout. Provide tips on how to get started and improve technique.
August 6th: Biggest challenge in my career
Time to talk about you again! Tell your audience a story about a biggest challenge you faced in your career. Show them your human side.
August 7th: Secrets of people living in Blue Zones
Uncover the secrets of longevity from people living in Blue Zones. Highlight their diet, lifestyle habits, and community practices that contribute to their extended lifespans.
August 8th: International Cat Day
Celebrate International Cat Day by sharing how cats can improve mental health and overall wellness. Invite followers to share pictures of their cats.
August 9th: Mindfulness techniques for stress relief
Introduce different mindfulness techniques that can help reduce stress. Provide a step-by-step guide for beginners.
August 10th: Spend a day with me
Give your audience a glimpse into a typical day at your business. Share the routines, the fun moments, and the hard work that goes into providing top-notch services.
August 11th: Summer picnic ideas
Provide healthy and delicious picnic recipes and tips for planning the perfect summer picnic.
August 12th: Importance of rest days
Highlight the importance of rest days in any fitness routine. Discuss how rest aids recovery and prevents injury.
August 13th: Incorporating superfoods into your diet
Share information on various superfoods and how to incorporate them into everyday meals for maximum health benefits.
August 14th: Best exercises for strengthening core
Provide a comprehensive guide on exercises specifically targeting core strength. Include detailed descriptions and video tutorials to help followers perform the exercises correctly.
August 15th: The power of positive affirmations
Discuss how positive affirmations can boost mental health and self-esteem. Share a list of affirmations for different areas of life.
August 16th: Healthy dessert alternatives
Offer recipes for healthy dessert alternatives that satisfy sweet cravings without the guilt.
August 17th: The power of napping
Explore the benefits of napping for mental clarity and physical health. Offer tips on how to incorporate short naps into a daily routine.
August 18th: The benefits of walking
Discuss the numerous health benefits of walking and provide tips for incorporating more walking into daily routines.
July 19th: Intermittent fasting 101
Discuss the various methods of intermittent fasting and its potential benefits. Provide guidelines and safety tips for those interested in trying it.
August 20th: Importance of protein + protein-rich foods
Discuss why protein is essential for the body, its role in muscle repair and growth, and how it aids in overall health. Provide a list of protein-rich foods and simple recipes to incorporate more protein into daily meals.
August 21st: Meal prepping for beginners
Provide a beginner’s guide to meal prepping, including tips on planning, shopping, and storing meals.
August 22nd: National Burger Day
Celebrate National Burger Day with healthy burger recipes, including plant-based and lean meat options.
August 23rd: Special weekend offer
Thank your audience for their support by making a special weekend offer for your service or product. Wondering how to introduce your service/products without sounding too salesy? Click HERE.
August 24th: Benefits of cold showers
Discuss the potential health benefits of cold showers, including improved circulation and muscle recovery. Share tips on how to ease into this practice.
August 25th: Healthy eating on a budget
Share tips for eating healthy on a budget, including meal planning, smart shopping strategies, and affordable recipes.
August 26th: National Dog Day
Celebrate National Dog Day by discussing the benefits of dog ownership for physical and mental health. Invite followers to share photos of their dogs.
August 27th: Strength training with resistance bands
Provide a guide to using resistance bands for strength training, including a variety of exercises for different muscle groups.
August 28th: Client testimonials and stories
Share success stories and testimonials from your clients. Let them tell their experiences with your services and how it has positively impacted their lives.
August 29th: Getting back to routine after summer
Offer strategies to help your audience transition back to their regular routines after summer vacation. Include tips on resetting sleep schedules, meal planning, and setting new fitness goals.
August 30th: Meal prep tips for busy weeks
As Summer is coming to an end, busy days are just around the corner! Share strategies for meal prepping to make healthy eating easier during busy weeks. Include tips on batch cooking and storage.
August 31st: Reflecting on summer goals
Encourage followers to reflect on their summer wellness goals. Provide a template for journaling about their progress and setting new goals for the upcoming season.
