Veronika,

Meet

your

An animal lover, bookworm and foodie who loves to use references from TV shows and is always up for new challenges (unless they include parallel parking).

(Btw, if you played along with my game of 2 truths and a lie, it’s time to uncover the truth. My celebrity crush is actually Ryan Reynolds, not Ryan Gosling. Now, back to business.)

Writing has been a part of me ever since I remember. When I was 9 years old, I wrote my first “book” as a part of a school project. I won’t bore you with details, but let me just say that love for writing stayed with me until this day. In 2019, I did a Creative Writing Course at Oxford University, which kickstarded my career.


  • I have been working as a freelance copywriter for 5 years now. During this time, I collaborated with 30+ brands, marketing agencies & small businesses and did copy for their websites as well as their social media, newsletters, flyers, events and much more.

  • My first writing gig was actually creating articles for a Slovenian website for dog lovers a website for cat lovers. The team saw my passion and potential, so they quickly offered me the Editor-in-chief position, where I gained new knowledge and a ton of valuable experiences.

    Since 2021, I also work at a publishing house Adria Media Ljubljana, creating articles for Slovenian magazines and websites such as Cosmopolitan, Aktivni (a website about healthy lifestyle) and Sensa (a website about mental health and personal growth).

  • I spent a lot of time learning about SEO, as I believe it is a strong pillar of a good website. Combining SEO knowledge with my creative side, I am always on the search for new ways on how to make a copy that is quick to find, but hard to forget. I also hosted some classes and workshops, teaching other people about SEO.

 In these years, I gained experience in:

Testimonials

Testimonials

Updating my website copy has been on my to-do list forever! My website needed updating bad, and I didn’t have the time. I am also not a writier and dont enjoy it at all, so to have Veronika do it for me was amazing! She was time efficient, helpful, kind and visually showed up what/how she was going to improve my copywriting for my website. If you are considering working with her, do it! She is fast/effiecent, helpful, friendly and overall amazing to work with.

- Amber, Founder @ The Menstrual Maven

Services: Website rewriting

Even though she delivered the copy fast, I feel Veronika took the time to deeply understand our products' features and transformed them into benefits that resonate with our audience. She has a crazy good understanding of our target clients, ensuring that every word was tailored specifically for them.

- Tilen, Founder @ Charly.si (Online pet store)

Services: Website copy, product descriptions, blog posts

As a brand & web designer I am SO confident in expressing through visuals, but when it comes to words, i'm often at a loss and I find myself dreading that part of my business. That's where Lavender’s Writing steps in. With her super collaborative approach, positive energy and attention to detail, she managed to write my website copy (as well as blog and newsletter content) that truly reflects my work and nurtures my audience. Thank you Veronika!! I can't wait for all the future collaborations❤️

- Ana, Founder & Lead designer @ Studio Bressi

Services: Website copy, newsletters and blog posts

You won't hear me telling you that the fate of your business hangs in the balance, or that without my copy, your dreams will crumble. Let's keep it real. But I can tell you that when we join forces, we can take your brand to another level. You get someone who will find the right words for you and craft compelling narratives that resonate with your target audience. While I have my fun, you get more time to focus on things you are actually good at and make your business grow. Or you can take some well-deserved time for yourself; you know you need it!