How to sell your service without being cringey?
We’ve all been there: cringing at a sales pitch that feels forced, desperate, or just plain awkward. But selling your service doesn’t have to be an icky experience! Here are some tips to help you sell your service effectively, all while keeping things light, engaging, and non-salesy.
Focus on the benefits, not the features
When it comes to selling, it’s easy to get caught up in the technical details of your service. But here’s the thing: most people don’t care about the nitty-gritty features. They want to know what’s in it for them. Focus on the benefits your service brings and the positive changes your clients can expect.
Let’s say you’re selling a fitness coaching program. Instead of listing the number of workout videos or the types of exercises included, paint a picture of the benefits: “Imagine feeling energized, confident, and stronger every day. Our program helps you build a sustainable, healthy lifestyle, not just a temporary fix.”
Pro Tip: Use storytelling to illustrate these benefits. Share success stories where your service has made a real difference in someone’s life. This not only makes your pitch more engaging but also helps potential clients visualize the transformation they can expect.
Share your story
People buy from people they trust and connect with. Sharing your story can be a powerful way to build that connection. Your journey, struggles, and successes can make your pitch relatable and authentic.
Let’s say you’re a freelance graphic designer. Talk about how you got started, the challenges you faced, and how your unique experiences shape your design philosophy. Be graphic (pun intended). Maybe you worked in a high-stress corporate job before realizing your true passion lay in creative expression, and now you help businesses tell their stories through stunning visuals.
Be aware of the emotions you evoke
Sales tactics that rely on fear or self-doubt can be off-putting. Instead, aim to evoke positive, empowering emotions in your potential clients. Make them feel inspired, excited and hopeful about the possibilities your service can bring.
Consider a life coach promoting their services. Instead of highlighting the dire consequences of staying stuck, focus on the joy of growth and discovery: “Wake up every morning with a sense of purpose and excitement for what lies ahead. Together, we can unlock your potential and create a life you love.”
Don’t force the sale
Nobody likes to be forced into a decision. High-pressure sales tactics can backfire, making potential clients feel uncomfortable and defensive. Instead, hold space for them to make their own decisions. Provide the information they need, answer their questions, and give them the time to think it over. Show empathy and understanding. Acknowledge that making a decision takes time and reassure them that there’s no rush. This approach builds trust and respect, making it more likely that they’ll choose to work with you.
For instance, if you’re a personal trainer offering a new fitness package, present the options, explain the benefits, and then say something like: “Take your time to think it over. I’m here to answer any questions you might have. When you’re ready, we can start this exciting journey together.”
Avoid option overload
Offering too many options can overwhelm your audience and lead to indecisiveness. Keep your offerings clear and straightforward. Simplify your packages or services to make the decision-making process easier. Use clear, concise language to describe each option. Highlight the key differences and benefits to make the decision process as smooth as possible.
Imagine you’re a pet groomer. Instead of offering a dozen different grooming packages, streamline your offerings into three clear options: basic grooming, deluxe grooming, and ultimate spa treatment. Each should be distinct and easy to understand, helping potential clients quickly identify which option suits their needs.
Selling your service doesn’t have to be cringey. By focusing on the benefits, sharing your story, evoking positive emotions, holding space for decisions, and simplifying your offerings, you can sell effectively and authentically. Remember, the goal is to build trust and connection, making your clients feel understood and valued.
Now it’s time to shine bright and sell right! Your future clients are out there, waiting to be inspired by your story and transformed by your service.
… Need any help?
I’m here to make your life easier by finding the right words for you and making sure your brand’s message is loud and clear. Contact me and let’s bridge the gap between your brand’s vision and its communication!
