Top 10 Dog Industry Trends to Watch in 2025
As we approach 2025, the dog industry is evolving with innovative trends that cater to the well-being of our canine companions. For dog trainers, nutritionists, pet store owners, and dog sitters, staying informed about these developments is crucial. Here are the top 10 dog industry trends to watch in 2025, along with content ideas to engage your audience.
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1. Rewilding Dogs
The rewilding trend is all about letting dogs reconnect with their natural instincts. Modern lifestyles often confine dogs to environments that don’t allow for the full expression of their behaviors. This trend is grounded in the idea that dogs thrive when they’re allowed to engage in behaviors that mimic their ancestral roots. Activities like tracking, exploring new terrains, or playing with toys designed to simulate prey encourage physical activity and mental stimulation. Not only does this enhance their quality of life, but it also addresses behavioral issues that arise from boredom or lack of exercise.
Content ideas:
For pet professionals, this trend presents opportunities to educate owners about the importance of natural play. You can create workshops or online classes focused on how to safely incorporate rewilding into a dog’s routine. Highlighting this trend in your content can help clients understand that a tired, happy dog is less likely to exhibit problematic behaviors.
Here’s what you can do:
Share for safe off-leash exploration.
Create a guide to setting up a rewilding-friendly backyard.
Share videos showcasing rewilding activities like scent trails or digging boxes.
Feature interviews with experts on canine natural instincts.
Highlight success stories of dogs thriving through rewilding practices.
The rewilding trend is all about letting dogs reconnect with their natural instincts.
2. Sustainability
Sustainability is a major focus across industries, and the pet world is no exception. Dog owners are increasingly seeking eco-friendly products that align with their values, from biodegradable waste bags to sustainably sourced toys and accessories. Sustainable pet products are designed to minimize environmental impact. Examples include bamboo chew toys, organic cotton collars, and even compostable dog beds. Additionally, brands are using recycled materials to create everything from leashes to packaging, appealing to eco-conscious consumers. This trend aligns with the broader movement toward sustainable living, where people want to reduce their carbon pawprint.
Content ideas:
Pet businesses can capitalize on this by highlighting the environmental benefits of their products and sharing the steps they’ve taken to go green.
Top 5 content ideas about sustainability:
Review sustainable dog toys and accessories.
Share DIY recipes for eco-friendly dog treats.
Discuss the importance of biodegradable waste bags.
Highlight brands committed to sustainable pet products.
Offer tips on reducing your dog’s carbon pawprint.
3. Technology Integration
Technology is revolutionizing pet care, making it more convenient and precise than ever before. Smart collars, pet trackers, automated feeders, and health-monitoring apps are just a few examples of how tech is changing the way we care for dogs. Smart collars equipped with GPS tracking ensure dogs’ safety, while wearable devices monitor activity levels and health metrics like heart rate. For busy pet parents, tech tools like automated feeders or pet cameras allow them to stay connected with their dogs even when away from home. AI-powered apps are also stepping in to provide tailored training advice and behavior insights. Some apps can analyze a dog’s habits and suggest ways to improve their well-being.
Content ideas:
As technology continues to evolve, the opportunities for pet professionals to integrate these tools into their services are endless.
Here are some examples:
Review the latest pet tech gadgets and their benefits.
Create tutorials on using apps for tracking dog health.
Discuss the role of AI in personalized dog training programs.
Share insights on GPS collars for pet safety.
Interview pet tech developers about upcoming innovations.
4. Personalization
Personalization is becoming a key driver in the pet industry. From custom-fit harnesses to bespoke training plans and tailored nutrition programs (more on that later), owners want solutions designed specifically for their pets. This trend reflects a broader societal shift toward individualized care. Pet owners are recognizing that every dog has unique needs, whether it’s a diet for managing allergies or a training program suited to their personality. Personalized services create a sense of luxury and care, showing that a pet’s well-being is truly prioritized.
Content ideas:
Businesses can tap into this trend by offering customized packages or products. Highlighting how your services cater to individual pets will resonate with owners looking for more than one-size-fits-all solutions.
Here’s what you can do:
Discuss the benefits of customized care plans.
Show your potential clients how your products/services can fit every dog’s needs.
Highlight companies offering bespoke pet products.
Create social media quizzes to help owners determine their dog’s unique needs.
Offer tips on selecting personalized pet services.
5. Pet Supplements
Pet supplements are no longer niche—they’ve gone mainstream, addressing everything from joint health to anxiety. As owners become more invested in their dogs’ well-being, they’re seeking natural, effective ways to support their health. Popular supplements include omega-3 fatty acids for shiny coats, glucosamine for joint health, and calming aids like CBD. Supplements targeting digestive health, immunity, and cognitive function are also gaining traction, especially for aging dogs.
Content ideas:
For pet professionals, this trend opens the door to educate owners about safe supplement use. Offering consultations or creating content about the benefits and risks of supplements can position your brand as a trusted resource.
Here are top 5 content ideas:
Review popular pet supplements and their efficacy.
Discuss natural alternatives for common canine ailments.
Share guidelines on safely incorporating supplements into diets.
Interview veterinarians about supplement recommendations.
Highlight success stories of dogs benefiting from specific supplements.
6. Pet Travel
Pet travel is no longer just about taking your dog on a road trip. As more people include their dogs in their travel plans, there’s a growing demand for pet-friendly accommodations, transportation, and services. Airlines and hotels are adapting to this trend by offering pet-specific amenities such as in-flight pet cabins and hotel pet packages that include treats, beds, and even “doggy menus.” Additionally, apps that help travelers locate pet-friendly destinations and activities are gaining popularity. Safety and comfort are key concerns for traveling dog owners. Innovations like travel-friendly crates, calming supplements for long journeys, and pet GPS trackers ensure that furry companions stay safe and happy on the road.
Content ideas:
For pet professionals, this trend offers numerous content opportunities. You can share advice on traveling safely with pets, review pet-friendly destinations, or create packing checklists for owners. Highlighting your expertise in pet travel will resonate with clients seeking trustworthy advice.
How to make the best out of this trend:
Create a list of top pet-friendly travel destinations.
Share tips for preparing dogs for long journeys.
Discuss the essentials of a pet travel kit.
Review pet-friendly airlines and their policies.
Highlight experiences of traveling with dogs, including challenges and joys.
As more people include their dogs in their travel plans, there’s a growing demand for pet-friendly accommodations, transportation, and services.
7. Customized Nutrition Plans for Dogs
As said before, personalization is becoming a key driver in the pet industry. Customized pet nutrition is revolutionizing the way owners feed their dogs. Gone are the days of generic kibble for every pup—today, tailored diets cater to individual needs, preferences, and health goals. Custom nutrition plans often account for factors like breed, age, activity level, allergies, and specific health conditions. Some services even use genetic testing to identify unique dietary requirements, offering a level of personalization once reserved for humans. This trend also includes the rise of meal delivery services for pets, which prepare fresh, portion-controlled meals delivered right to the owner’s doorstep. These services make it easy for owners to provide balanced, high-quality meals without the guesswork.
Content ideas:
For pet professionals, this trend highlights the importance of providing guidance on personalized diets. Use content to showcase your expertise in developing meal plans, reviewing meal services, or explaining the benefits of tailored nutrition.
Here’s what you can do:
Offer tips on how to customize nutrition based on individual needs, preferences, and health goals.
Share case studies of dogs thriving on tailored diets.
Highlight tools and services that assist in creating personalized meal plans.
Offer tips on transitioning dogs to new diets smoothly.
Interview pet nutritionists about the benefits of customized feeding.
8. Raw and Freeze-Dried Food
Speaking of nutrition, raw and freeze-dried diets are becoming increasingly popular as owners seek more natural and nutrient-rich feeding options for their dogs. These diets aim to replicate what dogs’ ancestors might have eaten in the wild, emphasizing unprocessed ingredients. Raw diets typically include raw meat, bones, and organ meat, while freeze-dried options offer the convenience of long shelf life without sacrificing nutritional integrity. Advocates believe these diets improve coat quality, digestion, and overall health.mHowever, feeding raw comes with challenges, such as the risk of bacterial contamination and the need for careful portioning to ensure balanced nutrition. This is where freeze-dried options shine, offering a safer, more convenient alternative that maintains the raw food benefits.
Content ideas:
For pet professionals, this trend provides a chance to educate clients about safe practices and the pros and cons of these diets. Sharing balanced, evidence-based content will position you as a knowledgeable resource.
5 ideas for content about raw and freeze-dried food:
Compare raw, freeze-dried, and traditional dog foods.
Share recipes for homemade raw dog meals.
Discuss safety considerations when feeding raw diets.
Review popular freeze-dried dog food brands.
Highlight the benefits and challenges of raw feeding.
9. Longevity for Dogs
Dogs longevity is a hot topic as owners strive to give their furry friends the healthiest, happiest, and longest lives possible. Advances in veterinary care, nutrition, and exercise plans are making it easier to extend pets’ lifespans. Diets tailored for senior dogs, regular check-ups, and supplements like glucosamine for joint health are becoming staples in longevity-focused care. Beyond physical health, mental stimulation through training, puzzle toys, and social interactions is essential for keeping aging pets sharp.
Content ideas:
For businesses, longevity is an opportunity to position your services as essential for proactive pet care. Whether you’re a dog trainer promoting mental engagement or a nutritionist crafting senior-friendly meal plans, you can create content to educate and inspire your audience.
5 content ideas about longevity:
Share dietary tips for promoting longevity in dogs.
Discuss the role of regular exercise in extending lifespan.
Highlight advancements in veterinary care that support aging dogs.
Offer advice on creating a senior dog-friendly home environment.
Interview owners of long-lived dogs about their care routines.
Dogs longevity is a hot topic as owners strive to give their furry friends the healthiest, happiest, and longest lives possible.
10. Calming Reactiveness in Dogs
With more dogs experiencing anxiety and reactivity, calming solutions are in high demand. Whether it’s separation anxiety, noise phobias, or general nervousness, owners are eager for ways to help their dogs feel more at ease. Calming products like CBD treats, weighted blankets, and pheromone diffusers are becoming popular. Training techniques such as desensitization and counter-conditioning are also gaining traction, helping dogs cope with triggers like loud noises or other animals.
Content ideas:
For pet professionals, this trend emphasizes the importance of behavioral training and stress management. Use content to highlight effective techniques, recommend calming products, or share personal success stories of anxious dogs overcoming their challenges.
Here are some ideas:
Share techniques for calming reactive dogs.
Discuss the use of calming supplements and their effectiveness.
Highlight training programs focused on reducing anxiety.
Offer tips on creating a stress-free home environment.
Interview behaviorists about managing canine reactivity.
Ready to Stay Ahead?
Staying updated on these dog industry trends in 2025 will enable you to provide relevant services and products that meet evolving client expectations. Whether you want blog posts, social media content, or newsletters that align with these trends, I’ve got you covered!
If you need anything, contact me. I can’t wait to help you transform these trends into content your audience will actually love.
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