What does a copywriter do and doesn't do?
In the dynamic world of marketing and communications, the role of a copywriter stands as a cornerstone of crafting compelling narratives and captivating messages that resonate with audiences. But what exactly does a copywriter do, and perhaps equally important, what are the boundaries of our role?
To clarify, a copywriter is responsible for creating written content, often for advertising or promotional purposes. But brand’s sometimes expect for a copywriter to also do some other work. Here's a quick breakdown of what a copywriter typically does and doesn't do.
What a copywriter does:
Writes content: No sh*t, Sherlock. I think it’s pretty obvious that copywriter creates various types of written content, including advertisements, website copy, blog posts, social media posts, and more.
Engages audiences: Copywriters aim to capture the attention of your brand’s target audience and compel them to take action, such as making a purchase or signing up for a service.
SEO optimization: This is not necessary, but most of the copywriters make sure that the content is optimized for search engines.
Conveys brand messaging: We make sure that the content we produce aligns with the brand's voice, tone, and messaging.
Collaborates with teams: Copywriters often work closely with designers, marketers, and other professionals to develop cohesive campaigns.
What a copywriter doesn’t do:
Graphic design: While copywriters may work alongside designers, we typically don't create visual elements such as graphics or layouts themselves.
Coding: Copywriters generally don't write code or handle technical aspects of website development.
Legal compliance: While we may be aware of legal considerations related to advertising, copywriters typically don't handle legal matters directly.
Branding strategy: A good strategy is the key to a good content. While we can help you capture your brand’s style, voice and tone, we usually don’t do a comprehensive strategy.
Data analysis: While copywriters may use data to make some decisions, we usually don't conduct in-depth data analysis or interpretation.
Overall, a copywriter focuses on crafting compelling written content to achieve specific marketing or communication goals, but our responsibilities typically do not extend to tasks outside of our expertise, such as graphic design or data analysis. For the best results I recommend you have a team of different experts, who will help you with their valuable knowledge and ideas.
