Content Playbook for Nutritionists
You sit down to create content and suddenly:
You’re scrolling Instagram for “inspiration”... and end up comparing yourself to every other nutritionist out there.
You open a blank Google Doc to write your next post... and somehow find yourself deep in your inbox instead.
You save a hundred “healthy recipe” reels and "gut health tips" carousels... but have no clue how to make them your own.
And when you do finally post something? It feels a little… meh. Like you're just throwing tips at the wall and hoping something sticks.
Sounds familiar? Here’s the thing: It’s not because you’re bad at content. It’s because you were never given a system that actually works for you and for your business.
Most content guides out there either:
➔ Focus only on one platform
➔ Overwhelm you with complicated strategies that assume content is your full-time job
➔ Or leave you stuck trying to “just post more” without any real plan
Good news: There’s a better way. I created the Content Playbook for Nutritionists because you deserve more than random tips and unrealistic posting schedules. You deserve a simple, smart system that helps you show up across multiple platforms without burning yourself out.
What you’ll get:
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Exercises that help you finally get clear on who you’re talking to (and what you should actually say to them), so you’re not just throwing tips into the void and hoping for the best.
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Smart AI prompts that make brainstorming feel way less “oh no” and way more “omg I have so many ideas I don’t know where to start.”
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Simple repurposing strategies that let you turn one idea into posts for Instagram, Pinterest, blogs, and emails, without feeling like you're working a second job you never applied for.
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Storytelling formulas that show you exactly how to turn your real-life experiences into posts people actually care about (and comment on, and save, and remember).
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Plug-and-play templates that take you from *blank screen panic* to *posted and done* in seconds.
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Practical content tips that nobody tells you about: like how to actually get people to read past the first sentence, or how to make a caption feel like a conversation, not a lecture.
Topics we’ll cover:
Defining target audience
Because knowing who you’re speaking to changes everything. You'll get simple, practical exercises that help you define your dream clients, so you’re never posting into the void again.
Content pillars & themes
Goodbye, random posting. You’ll build strong, strategic content pillars that make coming up with ideas easy, consistent, and actually aligned with your business goals.
Brand voice & tone
No more wondering, “Does this sound like me?” You’ll define your brand’s personality so your content feels authentic, consistent, and recognizable, no matter what platform you're on.
Blogging made easy
Simple frameworks and SEO tips that make blogging easy, even if you’re short on time or hate writing.
SEO basics
Don’t worry, no complicated jargon here. I’ll show you how to naturally sprinkle in keywords across your content so people can actually find you online.
Creating content for Instagram
How to create posts, Reels, carousels, and solo posts that actually build connection (without posting five times a day).
Pinterest for business owners
Learn what kind of content works, how to design pins that get clicks, and how to turn your Playbook strategy into a traffic-building machine.
Newsletters that actually open
Forget boring updates. I’ll teach you how to write emails that feel personal, valuable, and natural (plus how to grow your list without feeling salesy).
Content ideas that don’t run out
You’ll learn how to find inspiration in client conversations, daily moments, social media, and even your rants. Plus, I’ll show you tools and AI prompts to spark ideas anytime. No more blank screen panic or waiting for the “muse” to strike.
Repurposing like a pro
You’ll learn how to turn one idea into posts for Instagram, blogs, Pinterest, and emails, without creating from scratch every time