Blog Posts for Website Templates
For this project, I collaborated with a fabulous web + brand designer, who recently launched a collection of gorgeous Squarespace website templates. Each template was named after an iconic cocktail, and just like their namesakes, they were full of personality, charm, and a little extra sparkle. My job was to write blog posts that didn’t just describe the templates but brought their unique personalities and features to life.
About the project
Who: Studio Bressi - a talented web + brand designer and creative entrepreneur, known for her modern, chic designs with soft, romantic touch.
What she needed: The client wanted blog posts to showcase her templates in a way that felt less like product descriptions and more like storytelling. She wanted her audience to feel like they were meeting their perfect match – a template that didn’t just fit their needs but also matched their vibe.
The goal
The main goal was to create blog posts that:
Highlighted each template’s unique features in a relatable, engaging way.
Described the templates with personality and flair, making them irresistible to potential buyers.
Showcased how these templates could transform a business’s online presence.
Designing a website template is one thing; selling it is another. The challenge was to create descriptions that stood out in a crowded marketplace and connected with the specific needs and tastes of creative entrepreneurs. These blog posts needed to:
Go beyond the features and evoke emotion.
Speak directly to the target audience’s needs and aspirations.
Reflect the luxurious, high-end vibe of the templates while remaining approachable and fun.
What I did
To capture the essence of each template, I:
Developed unique “cocktail-inspired” personalities: I gave each template its own character, tone, and vibe, ensuring potential clients could instantly see which one aligned with their brand.
Wove storytelling into features: Instead of listing features, I tied them into a narrative that helped readers visualize how the template could elevate their business.
Made It relatable: I used humor, real-world examples, and vivid descriptions to make the templates feel approachable and essential.
Prioritized clarity: I made sure the posts were as clear and straightforward as possible, so potential buyers could quickly and confidently understand which template was the best choice for their needs.
Optimized for SEO: I ensured that the blog posts were SEO-optimized, using targeted keywords and strategic formatting so the target audience could find them effortlessly.
Why it worked
By combining storytelling, personality, and clear, benefit-driven messaging, these blog posts were designed to inspire, connect, and convert. They gave potential buyers the confidence that these templates weren’t just beautiful – they were exactly what they needed to stand out online.
Storytelling-driven copy: Using storytelling instead of standard descriptions helped these templates feel approachable, relatable, and downright irresistible.
Strategic creativity: By aligning the templates with their cocktail-inspired names, I made each one easy to remember and even easier to fall in love with.
Consistent brand voice: The posts reflected the client’s chic, confident, and approachable brand identity, ensuring every word aligned with her overall vision.
Parts I especially love
Here are a few excerpts from the blog posts that showcase the personality-packed copy:
“Picture this: A vibrant cocktail party under the city lights, where every sip tells a story of creativity and sophistication. The Negroni Sbagliato template captures this essence with its minimalistic design, mirroring the simplicity that conceals a world of complexity.
Just like the iconic cocktail it's named after, this elegant squarespace template is a delightful twist on the traditional. The clean lines and understated elegance create a canvas for photographers to showcase their artistry or event planners to set the stage for unforgettable moments.”
“Rosé Spritz is a visual symphony of creativity, elegance, and a touch of playfulness. With its soft hues and delicate details, it mirrors the artistry of event planners and service providers who infuse love into every element of their work.
A balmy evening, a garden adorned with delicate roses, and the fresh air filled with the essence of celebration. This imagery captures the spirit of Rosé Spritz. Just like the name suggests, this template is a refreshing blend, soft like the petals of a rose and playful like the sparkle in a spritz. As this cocktail delights the senses with its harmonious blend, the Rosé Spritz template does the same thing with its gentle, creative strokes.”
“Think of the lively and refreshing vibe of a classic piña colada—vibrant, full of energy, and just the right amount of sweetness. That’s exactly what Piña Colada brings to your website. It’s a template that blends creativity with structure, offering a perfect balance of playfulness and minimalism. Whether you’re a social media strategist or a content creator, this template will amplify your brand’s personality in a way that feels both professional and fun.”
“Imagine the excitement and anticipation that fills the air before a beautifully organized event begins. Everything is perfectly in place, from the table settings to the lighting, creating a mood that's both romantic and inspiring. Champagne Bliss was designed with that same attention to detail in mind. It's perfect for event planners who want to elevate their brand with a website that’s as polished and professional as the events they create.”
Client testimonial
Here is what Ana from Studio Bressi had to say about this project:
“As a web designer, I fully understand the power of a well-optimized blog in driving organic traffic to ones website. But between client projects and daily tasks, creating content always seemed to fall to the bottom of my to-do list, until I started working with Veronika!! 🫶 She has been an absolute lifesaver. Not only has she taken the stress out of content writing, but I’m already seeing a noticeable increase in organic traffic to my site. I couldn’t recommend her more!!!”
Like what you see?
Let’s craft words that connect, captivate, and convert. Whether you’re selling templates, services, or something else entirely, I’ll help your copy shine as brightly as your designs. Shoot me a message – let’s make magic together!
